08
StoneX
Client
Client
StoneX
StoneX
Type
Type
Brand Identity
Brand Identity
,
,
Brand Strategy
Brand Strategy
Year
Year
2023
2023
About
About
StoneX celebrates the timeless beauty of natural stone, elevating its value through creativity and craftsmanship. The bespoke wordmark centres on an X that mirrors human mastery with machine precision. Within its negative space, two opposing arrows form an hourglass, capturing the passage of time and the millions of years behind each stone’s formation, bringing the brand purpose of leaving an imprint on time to life.
StoneX celebrates the timeless beauty of natural stone, elevating its value through creativity and craftsmanship. The bespoke wordmark centres on an X that mirrors human mastery with machine precision. Within its negative space, two opposing arrows form an hourglass, capturing the passage of time and the millions of years behind each stone’s formation, bringing the brand purpose of leaving an imprint on time to life.
credits
Wasabe
Brand Experience
background
StoneX is a celebration of stone, built around the pursuit of mastery and a deeper appreciation for its natural beauty, character and possibilities.
credits
Wasabe
Brand Experience
background
StoneX is a celebration of stone, built around the pursuit of mastery and a deeper appreciation for its natural beauty, character and possibilities.
