10
Bttr.Men
Client
Client
Bttr.Men
Bttr.Men
Type
Type
Visual Identity
Visual Identity
,
,
Packaging Design
Packaging Design
Year
Year
2026
2026
About
About
Bttr.Men is an Indian men’s wellness brand built around personalised, holistic health and the belief that transformation happens together. The name simplifies “Better”, placing emphasis on the double T as a symbol of “Transform Together”. The visual identity captures the complexities of men’s emotional and physical journeys through expressive, tightly cropped photography, grounded in deep navy grey and punctuated by orange to evoke vitality, change and new beginnings.
Bttr.Men is an Indian men’s wellness brand built around personalised, holistic health and the belief that transformation happens together. The name simplifies “Better”, placing emphasis on the double T as a symbol of “Transform Together”. The visual identity captures the complexities of men’s emotional and physical journeys through expressive, tightly cropped photography, grounded in deep navy grey and punctuated by orange to evoke vitality, change and new beginnings.
credits
Wasabe
Brand Experience
background
Bttr.Men is an Indian men’s wellness movement built around personalised, holistic health management, helping restore self-worth, confidence and connection in men’s lives.
credits
Wasabe
Brand Experience
background
Bttr.Men is an Indian men’s wellness movement built around personalised, holistic health management, helping restore self-worth, confidence and connection in men’s lives.
