02
U Chu Liang
Client
Client
U Chu Liang
U Chu Liang
Type
Type
Visual Identity
Visual Identity
,
,
Application Design
Application Design
Year
Year
2020
2020
About
About
Rooted in the legacy of founder U Chu Liang, the new visual identity draws on his Chinese heritage, journey to Thailand and enduring entrepreneurial spirit. A distinctive logomark and ornamental graphic system honour the family legacy, bringing the building’s rich history into a contemporary identity.
Rooted in the legacy of founder U Chu Liang, the new visual identity draws on his Chinese heritage, journey to Thailand and enduring entrepreneurial spirit. A distinctive logomark and ornamental graphic system honour the family legacy, bringing the building’s rich history into a contemporary identity.
credits
HoAA
Experience Design
background
U Chu Liang Building is a landmark commercial development in Bangkok, offering a premium workplace destination in the heart of the city.
credits
HoAA
Experience Design
background
U Chu Liang Building is a landmark commercial development in Bangkok, offering a premium workplace destination in the heart of the city.
