We build brands people notice, choose

and remember. Sameness lies forgotten.

Different stands for something. For meaning.

For impact. Forever more.

Monica Ellis is an independent Art Director and Designer with more than 15 years of experience. She works closely with brands like Rimowa, Nike, On Running, Moncler and more.

We build brands people notice, choose and remember. Sameness lies forgotten. Different stands for something. For meaning. For impact. Forever more.

We build brands people notice, choose
and remember. Sameness lies forgotten. Different stands for something. For meaning. For impact. Forever more.

Think

Brand discovery. Strategy. Positioning. Before we make anything, we make sense of everything. We uncover what matters, challenge assumptions and find the thinking that gives your brand direction.

Speak

Brand nomenclature. Messaging architecture. Tone of voice. Every brand has a voice. We give yours something worth saying, and a distinctive way to say it. When it sounds different, it impacts differently.

Look

Design

Visual identity systems. Art direction. Design personality. More than making things look good, we turn ideas into visuals with character, clarity and the confidence to stand apart.

Live

Digital. Print. Physical experiences. We give brand identities real-world applications, shaping how it shows up across the touchpoints that matter.

Refuse

the

regular

Defy

the

defaults

Refuse

the

regular

Defy

the

defaults

Refuse

the

regular

Defy

the

defaults

Past Clients

UOB

StanChart

SPF

SAF

Eu Yan Sang

Aqueen

Quintis

The Macallan

Got something to prove?

Got something to prove?

Got something to prove?