03
Hotel Moco
Client
Client
Hotel Moco
Hotel Moco
Type
Type
Brand Identity
Brand Identity
,
,
Brand Strategy
Brand Strategy
Year
Year
2021
2021
About
About
Hotel Moco reimagines Isan hospitality through a contemporary colonial lens, bringing together local heritage and global design sensibilities. Working with Studio HoAA, we developed the brand strategy, naming and visual identity. Inspired by the founder’s mother and the spirit of community and collaboration, the identity pairs classic elegance with a bespoke logotype and floral monogram rooted in Isan craftsmanship.
Hotel Moco reimagines Isan hospitality through a contemporary colonial lens, bringing together local heritage and global design sensibilities. Working with Studio HoAA, we developed the brand strategy, naming and visual identity. Inspired by the founder’s mother and the spirit of community and collaboration, the identity pairs classic elegance with a bespoke logotype and floral monogram rooted in Isan craftsmanship.
credits
HoAA
Experience Design
background
Hotel Moco is a contemporary boutique hotel in Udon Thani, bringing together modern comfort, local Isan identity and world-class hositality.
credits
HoAA
Experience Design
background
Hotel Moco is a contemporary boutique hotel in Udon Thani, bringing together modern comfort, local Isan identity and world-class hositality.
