06
AEF
Client
Client
AEF
AEF
Type
Type
Visual Identity
Visual Identity
,
,
Design Direction
Design Direction
Year
Year
2023
2023
About
About
AEF positions itself at the pulse of human performance, empowering fitness professionals and businesses to reach their full potential. The visual identity centres on a custom A inspired by the Chinese character 人, symbolising the brand’s focus on people development. Its forward slant echoes peak performance and progression, reinforced by an italicised wordmark that conveys momentum and a drive to move forward.
AEF positions itself at the pulse of human performance, empowering fitness professionals and businesses to reach their full potential. The visual identity centres on a custom A inspired by the Chinese character 人, symbolising the brand’s focus on people development. Its forward slant echoes peak performance and progression, reinforced by an italicised wordmark that conveys momentum and a drive to move forward.
credits
Verb
Brand Strategy
background
Academy of Exercise & Fitness is a fitness education provider equipping aspiring trainers and industry professionals with the knowledge and practical skills to build careers in the fitness industry.
credits
Verb
Brand Strategy
background
Academy of Exercise & Fitness is a fitness education provider equipping aspiring trainers and industry professionals with the knowledge and practical skills to build careers in the fitness industry.
