09
ApolloGo
Client
Client
Apollo Tyres
Apollo Tyres
Type
Type
Retail Identity
Retail Identity
,
,
Experience Design
Experience Design
Year
Year
2024
2024
About
About
ApolloGo challenges the conventions of tyre retail, rethinking the traditional garage as a more considered experience for today’s drivers, particularly women who have often been overlooked by the category. Beyond finding the right tyres and expert care, the experience gives customers a better place to spend their time while their cars are being serviced, whether catching up on work or simply taking a breather.
ApolloGo challenges the conventions of tyre retail, rethinking the traditional garage as a more considered experience for today’s drivers, particularly women who have often been overlooked by the category. Beyond finding the right tyres and expert care, the experience gives customers a better place to spend their time while their cars are being serviced, whether catching up on work or simply taking a breather.
credits
Wasabe
Brand Experience
1Mile
Experience Design
background
Apollo Tyres drives performance across roads, sports and real journeys, developing tyres that bring together engineering, innovation and the demands of everyday mobility.
credits
Wasabe
Brand Experience
1Mile
Experience Design
background
Apollo Tyres drives performance across roads, sports and real journeys, developing tyres that bring together engineering, innovation and the demands of everyday mobility.
